The Power of Knowing Who You Are(n't)
by Shaun King of Courageous Church:
Yesterday I received emails from two total strangers about our church.
The first email was pretty harsh and proclaimed that I was “shortchanging the Gospel” by making church and Christianity “sound fun.” The author ended her email by stating, “I am obviously not your target audience.”
The second email was the polar opposite. Here’s an excerpt:
“I’ve been reading about your church. I am not really sure where my religious views fall, I really just mix a lot of ideas up, but I am not a Christian. I do however find your church to be an amazing example of what I feel church of any religion should be. You inspire me to give church another chance.”
Here’s the thing…the first email was a blistering critique from a seasoned, lifelong Christian. I could get bent out of shape by what she thought, but to her own admission, she is not who we are trying to reach.
The second email was from a person that is on the fence with God and the church and made a total heart connection with our style and strategies. This person epitomizes our target audience.
At the end of the day you have to know who you are and you aren’t. In some ways, I actually saw the critique of our church as a compliment because it confirmed that we are successfully projecting ourselves just the way we planned. When you know who you are(n’t) you can take a lickin’ and keep on tickin’
Not that I thought you guys needed to hear about a couple of emails from Courageous Church, but I would like everyone to hear that this project (ultimately, Revolution Church) will eat, sleep and breathe this mentality. People of the Ohio Valley that are far from God, but yet know that there is more to life than what they are experiencing, will be of utmost importance to us! We are about people that do not know Jesus. Wanna be part of an Ohio Valley Revolution?
Yesterday I received emails from two total strangers about our church.
The first email was pretty harsh and proclaimed that I was “shortchanging the Gospel” by making church and Christianity “sound fun.” The author ended her email by stating, “I am obviously not your target audience.”
The second email was the polar opposite. Here’s an excerpt:
“I’ve been reading about your church. I am not really sure where my religious views fall, I really just mix a lot of ideas up, but I am not a Christian. I do however find your church to be an amazing example of what I feel church of any religion should be. You inspire me to give church another chance.”
Here’s the thing…the first email was a blistering critique from a seasoned, lifelong Christian. I could get bent out of shape by what she thought, but to her own admission, she is not who we are trying to reach.
The second email was from a person that is on the fence with God and the church and made a total heart connection with our style and strategies. This person epitomizes our target audience.
At the end of the day you have to know who you are and you aren’t. In some ways, I actually saw the critique of our church as a compliment because it confirmed that we are successfully projecting ourselves just the way we planned. When you know who you are(n’t) you can take a lickin’ and keep on tickin’
Not that I thought you guys needed to hear about a couple of emails from Courageous Church, but I would like everyone to hear that this project (ultimately, Revolution Church) will eat, sleep and breathe this mentality. People of the Ohio Valley that are far from God, but yet know that there is more to life than what they are experiencing, will be of utmost importance to us! We are about people that do not know Jesus. Wanna be part of an Ohio Valley Revolution?
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